Playson Reveals Content Partnership with EGT Digital

Playson, a leading brand in the iGaming industry, has joined forces with EGT Digital in a content partnership. Together, they aim to expand their presence in both established and emerging markets. Through this collaboration, Playson plans to integrate its games onto EGT Digital’s platform and reach a wider audience of players.

Among the exciting titles that will now be available on EGT Digital’s platform are Solar Temple and Viking Fortune: Hold and Win. Other popular options include Timeless Fruit, as well as Sevens & Fruits: 6 Reels.

To ensure that this partnership strengthens the companies’ market reach, Playson will benefit from EGT Digital’s engagement tools designed to showcase their games. There are also numerous other features that will prove beneficial.

On the other hand, EGT offers attractive jackpots and bonus spins, as well as a well-developed tournament platform for players to engage with casino products. The company has a proven track record of boosting player engagement.

Expertise is Key for EGT Digital

One of the main reasons why Playson chose to partner with EGT is due to their extensive reach in multiple European markets. With its base in Bulgaria, EGT has established a strong presence in prominent iGaming regions such as Romania, Serbia, Germany, Italy, and most recently Latin America.

As Latin America slowly embraces iGaming, the potential for growth in the region is immense. This presents an opportunity for early entrants like Playson to reap the rewards. Thanks to EGT’s efforts in securing deals in these markets, Playson can now enter them and expand their reach even further.

Aggregators play a crucial role in promoting game studios and increasing their exposure. Blanka Homor, Playson’s Sales Director, commented that “EGT’s new platform is an exciting project that brings promising commercial opportunities.”

Playson has made it a priority to add more markets and expand its reach. Meanwhile, EGT Digital CEO Alexander Botov stated that his company has formed partnerships with some of the most dynamic players in the iGaming industry.

Creating Value for B2B and B2C

EGT delivers a product that appeals not only to consumers but also businesses. The company has successfully aided both segments through its tools designed specifically for them.

In terms of value for consumers, EGT boasts one of the largest portfolios of aggregated games on the market. For businesses looking to engage with customers effectively, EGT provides tailored solutions and tools to help improve overall engagement.

With thousands of casino games available, getting one particular title to stand out is no easy feat. This is why even industry leaders like Playson seek partnerships with aggregators and engagement experts such as EGT.

Botov praised Playson’s impressive range of products, stating that having their titles on the aggregator’s platform will make EGT more appealing to potential partners. This partnership is just one of many for EGT.